Friday, 24 April 2015

Fashion Revolution Day

Fashion Revolution, Fashion Revolution Day, Who Made My Clothes, fashion conscience, eco fashion, #fashrev, #whomademyclothes
Happy Fashion Revolution Day, lovely readers!
   
Even if you haven't heard of Fashion Revolution, you have probably seen the iconic hashtag #WhoMadeMyClothes floating around and, if you're interested in clothes, you really should be interested in their source. This stance isn't new to us; it's something we have built our blog around. We are all about shopping small and shopping local.

Fashion Revolution, Fashion Revolution Day, Who Made My Clothes, fashion conscience, eco fashion, #fashrev, #whomademyclothes, Naromode, Tea Green Events, Glasgow, shop small, shop local, Scottish Design

Over the past ten years there have been many moments when high fashion also appeared to be taking its responsibilities seriously, including the "I am not a plastic bag" Anya Hindmarch X Shift campaign to reduce environmental damage, and the organic cotton push of 2012. With constant high profile anti- fur efforts, it seems that sometimes the people who make them are forgotten about, and the collapse of the Bangladesh factory is still fresh in all our minds on this day, the second anniversary of the tragedy. You don't have to be some vegan-hippie-eco-warrior to give a s**t about other human beings. As the (new-ish) adage says, someone is paying the price for you cheap clothes, even if it's not you.

Fashion Revolution, Fashion Revolution Day, Who Made My Clothes, fashion conscience, eco fashion, #fashrev, #whomademyclothes, selfie, spread the word,
Graphic from FashionRevolution.org

The main way to join the campaign is by getting your selfie on like this. Just upload a selfie to social media with your label showing (or clothing inside out) and add the message "I want to thank the people who made my clothes. @[brand] #whomademyclothes?" and nominate 3 friends to do the same. There are plenty of brand horror stories around. You can read a history here to put you in the mood.

And if, like me, you have a wardrobe of cheap basics purchased on a whim to pull together a specific outfit, fear not! Owning Primarni doesn't automatically make you the devil. Here are some tips to make your current clothes count:

Fashion Revolution, Fashion Revolution Day, Who Made My Clothes, fashion conscience, eco fashion, #fashrev, #whomademyclothes, vintage clothing, pass it on, fashion waste
1.) Pass it on! Lend it, sell it, donate it. Make sure your items get a new home and a second life. This is a badly- kept secret of many of the bigger bloggers (such as J for Jen) who buy second hand and then pass it on. It's still fast fashion for you.

2.) Tailor! Don't let something you have go to waste just because it doesn't quite fit anymore. Take it to a tailor for a few tweaks and you'll get loads more wear. (see events below for more info).

3.) Borrow! We already did a post on this here but sharing clothes can double your wardrobe. And it's free. The best times we've found to do this are special occasions, when you need a fancy outfit to wear just the once. No one will even remember that time your friend wore it when you've styled it up your way.

Fashion Revolution, Fashion Revolution Day, Who Made My Clothes, fashion conscience, eco fashion, #fashrev, #whomademyclothes, upcycle, customise, customize, DIY, clothing alteration
4,) Customise! Or, to use a term that doesn't remind us of 90s bedazzling, upcycle. Take that item and spin it into something new. With the prod of The Great British Sewing Bee, we are all itching to get our needle and threads out, and this way you don't have to start from scratch.

That being said, both of us are attempting to buy less and buy better. Mostly because we've fallen in love with so many independent designers (as I'm sure you've noticed) but also because we like to support other people. If you need help to boost your eco-fashion credentials without the hessian, there's a great beginner's guide here for Wear to Start and there are plenty of events going on to get you on track: in Glasgow, a pop-up exhibition of What Made My Clothes? will be held at The Lighthouse 11-5 today (Friday 24 April 2015). Sewing extraordinaire Iona Barker will be on hand 3-4pm with a masterclass in upcycling your clothes. There's a film VERT going on at Glasgow School of Art with a range of short films. Online, there's a global Thunderclap Project here.

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