Wednesday, 27 June 2018

Top 5: Lessons from Blogtacular 2018

Blogging duo Wardrobe Conversations share 5 Lessons from Blogtacular 2018Wearing Dreamland leopard print jumpsuit at Blogtacular 2018Wearing a tropical Monki shirt at Blogtacular 2018

It's been well over a week since we returned from our trip to London for Blogtacular 2018 - so that's just about enough time to process all the information we took in and figure out how we want to put that info into practice. If you haven't heard of Blogtacular, it's a conference (plus blog, plus podcast, plus online community, plus so much more!) for creative entrepreneurs, bloggers and influencers to discover new ideas and inspiration. We went for the first time back in 2015 and had an absolute blast. We've been keen to make it back ever since but life kept getting in the way. This year we weren't going to let anything stop us and got organised asap.

The event featured opening and closing note speakers with a whole bunch of workshops and talks in between, alongside a creative genius bar, market place and delicious food. On top of all that there were also fringe events (in the shape of fun photo walks and delicious dinners) the day before to give attendees the chance to meet each other before the main event. Between us we attended almost everything, splitting ourselves between the different talks and workshops and going on separate photos walks and dinners. We did A LOT and it's only now we've finally let everything sink that we've been able to pick out our top 5 take-aways. Phew!

Exploring colourful corners of London on the Blogtacular photowalk

1.) Taking time out to be inspired is a must
We each went on a colourful photowalk on the Friday before Blogtacular: Kimberley headed to North London for a look around Camden with Natasha Nuttall while Helen headed south for a trip around Peckham with Emma Jane Palin. These trips were all about exploring new places, finding some colourful street art, taking fun photos and chatting...lots of chatting. It was great getting shown around somewhere new by someone who knows the area and we really enjoyed taking lots of photos just for the hell of it (though mostly for Instagram - prepare to see a lot of these photos popping up on our feeds over the next few weeks!) This kind of group exploring is a great way to get to know people and be inspired by different places. Taking time out to visit new places is certainly something we'd like to do more of and if we can do it with a group of other colour obsessed folk - even better!

2.) Take risks and don't give a shit
If there was an overarching theme to the talks, it was that you have to put yourself out there. This may mean being vulnerable with personal content, having a go at that scary first Youtube video or chucking out your old Instagram theme for something entirely new. Tiffany Han asked us all to think about how much truth we are willing to tell our audience, and demonstrated that the best ideas are often inconvenient for us. Coasting is easy. It's pushing your own limits in terms of ideas and comfort that get the juices flowing. In her Creative Compelling Insta-stories talk, Laura Jane Williams advised not to give a shit about messing up when we first try talking to the camera . Much like yesterday's news, it's forgotten about in seconds as our audience moves on to consume the next person's content. And Dominique Davis said in Finding your Photo Style that she never would have had #allthatisthree if she hadn't impulsively added what she thought was a one-off photo to her Instagram grid.

Colourful stalls at Blogtacular 2018

3.) Edit!
This was a strong message from two of the workshops: In SEO Happy with Elaine Malone, editing was important to make posts easy to find and to be clear about the post's content, while in How to Write Awesome Blog Posts with Greta Solomon it was all about making posts useful and telling a story in the best possible way. Sometimes, just sometimes, we have the tendency to waffle on. Trying to write posts in a short period of time can actually mean they turn out longer because we don't have the time to go back over and edit out said waffle. While we do enjoy writing in a chatty style and don't think we'll step away from that, we know everyone's busy so getting to the point quickly is always a good idea. Also it might mean we're more likely to spot those stupid spelling mistakes that have us kicking ourselves after we press publish!

4.) Be inspired by what your obsessed by
This was a point made by Tiffany Han, who opened the conference with a inspiring keynote speech, and it really struck a cord. It's something we always try to do but seeing it written down somehow made it seem all the more important. It got us asking the question of ourselves - what are we obsessed by? The answer: colour, independent brands, dressing adventurously, building relationships and having fun! We hope that comes across already but we'll be making a conscious effort to ensure we're always on the look out for inspiration and sharing our obsessions - let's all be geeks together!

5.) Let's get physical
We love the internet. We spend A LOT of our time on the internet... probably a bit too much, but we love how it helps us to connect with different people - people we probably wouldn't just happen to come across in our daily lives. But all the likes, thumbs up, clicks and DM chats just can't compare to meeting people in real life. Blogtacular gave us the opportunity to meet some of our internet favourites in the flesh and make friends with a whole new group of people who we are now avidly following online. Having those IRL conversations makes us feel more invested in these awesome people when we see their faces or products pop up in our feed. Yes, chatting to so many people in such a short space of time took a lot out of us but it was so worth it. We really hope we can meet up with these folk again in the real world!

Blogging and creative inspiration from Blogtacular 2018

There you have it - our top 5 tips from Blogtacular 2018. We really did have a lot of fun and met some amazing people. Blogtacular are taking a break from the big conference next year but will be hosting a number of smaller events and we can't wait to find out more. There's also the Blogtacular podcast which is full of amazing advice from some fabulous creative folk.

The goodie bags in the first photo and the photo background in the second and third pics were designed by the wonderful Jacqueline Colley - go check out her lovely things.


1 comment:

  1. Loved your summary - you've really distilled some of the most valuable lessons from such an amazing conference. Your images are fab btw - so vibrant and inspiring.